WWGD — what will Google do?
Tuesday, October 30, 2007 — 6:07 p.m. — at my desk
Everyone claims to know what’s up at Google.
There’s going to be a phone, there’s not going to be a phone. It’s coming out next year, it’s coming out next week. It’s white and shiny, it’s cheap and drab.
Truth is, you can read all you want but no one knows what Google is going to do.
Except for Google of course.
The latest from the Wall Street Journal is that Google is going to release its own mobile operating system for phones in 2008. This I believe. I don’t think it makes sense for Google to get into the handset business or the wireless business in general. But, if you can get every mobile phone user in the world to embrace Google’s simplicity and style, folks will be saying Windows Mobile what? Or Symbian wha?
But I don’t think they’ll ever say Apple what? I think the iPhone is safe, no matter what kind of onslaught Google brings on. And, with the connection Apple and Google have in the boardroom, I think there’s a great chance for some sort of mobile partnership that would hit a home run for investors and users alike.
But the WSJ story also says that Verizon and Google are in serious talks to bring the Googleized phones to Verizon’s network. And Bloomberg is reporting that the talks extend to Sprint.
I think Sprint will be bought out by some other company long before anything fruitful emerges from the talks. That leaves Verizon, and while that combination makes sense, I don’t see it happening.
Verizon is known for being so stoddgy that they never allow control of anything to leave their tight little hands. I can’t imagine Google — an imaginative and think out of the box company — working well with Verizon — which reminds me of a ma bell company from 1953.
Had Verizon opened its collective mind, the iPhone could have been on its network. And even though Verizon says that its seen no impact sales-wise from the iPhone (editors note: bull) I think its learned its lesson and will listen a little more carefully to what Google has to say.
So we’ll see. Waiting is never easy, but I think it’s going to be a win-win for everyone. Even if we end up with verizigoogle phones. Or gPhones. Or whatever. Because competition is good for everyone. It will keep Apple on its toes. It can’t afford not to be.
What do you think?
Thanks for calling.
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